✦ For B2B software & service vendors

Get your offer in front of funded startups through partners they already trust .

Proven places qualified B2B software and service vendors inside VC, bank and PE portfolio programs, so founders discover you from a partner already helping them build. Warm recommendation beats another cold pitch.

Apply to join the networkSee a vendor case study →

Free to apply — tell us about your offer and we'll set up a quick call.

2x+
Monthly redemption uplift with active promotion
33%
Of engaged founders return monthly
200+
VC, bank & PE partner programs
6 yrs
Of attributed redemption data
Vendors already in the network
OpenAIOpenAI
AnthropicAnthropic
AWSAWS
SalesforceSalesforce
SlackSlack
IntercomIntercom
HubSpotHubSpot
DeelDeel
MicrosoftMicrosoft
StripeStripe
NotionNotion
GitHubGitHub
VercelVercel
LinearLinear
OpenAIOpenAI
AnthropicAnthropic
AWSAWS
SalesforceSalesforce
SlackSlack
IntercomIntercom
HubSpotHubSpot
DeelDeel
MicrosoftMicrosoft
StripeStripe
NotionNotion
GitHubGitHub
VercelVercel
LinearLinear
The problem we solve

Cold outreach to founders doesn't work .

Funded founders are overwhelmed with vendor pitches. The only thing that cuts through is a recommendation from the investor they're already in business with.

Without Proven
  • Cold outreach to startup founders gets ignored
  • You're buried in long, generic vendor directories
  • No way to know which founders are actually a fit
  • Sales cycles are long and close rates are low
  • You can't scale warm introductions manually
With Proven
  • Your offer lives inside the VC's own portfolio marketplace
  • Founders find you through the investor they trust most
  • ICP-matched — only the right founders see your offer
  • Intent signals tell you exactly who's engaged and ready
  • Access to 100+ free-tier and 89 Tier 1 VC communities
The network

200+ partners. 61,000+ portfolio companies. All reachable.

The VCs, banks and PE firms who recommend vendors through Proven — and the kinds of companies you'd be in front of. Not a directory. A network of recommendations carried by partners founders already trust.

60%
Of the top-10 largest VC firms use Proven to recommend vendors to their portfolios. Plus a deep bench of seed, Series A and growth-stage funds globally.
NEANEA
Kleiner PerkinsKleiner Perkins
Khosla VenturesKhosla
LightspeedLightspeed
RedpointRedpoint
NorwestNorwest
SoftBankSoftBank
NFXNFX
GVGV
GreycroftGreycroft
USVUSV
MadronaMadrona
PanteraPantera
Plug and PlayPlug and Play
AntlerAntler
London-based European VC, founded by a Skype co-founder
BaldertonBalderton
CreandumCreandum
Notable CapitalNotable Capital
Crosslink CapitalCrosslink
Square PegSquare Peg
Eight RoadsEight Roads
Top-tier Menlo Park VC, $40B+ AUM, early Facebook, Airbnb & Coinbase
Toyota VenturesToyota Ventures
Munich Re VenturesMunich Re Ventures
Digital Currency GroupDCG
Blockchain CapitalBlockchain Cap
AnthemisAnthemis
SOMVSOMV
E14E14

Plus 100+ other VC clients not shown publicly. Full list shared with approved vendors.

Vendor case study · 2025–2026

When a major SaaS vendor turned on active promotion : +120% deal volume, +111% qualified leads.

A leading SaaS vendor in our network moved from passive listing to active promotion — emails, featured placement, partner-led recommendations. Here's what happened to monthly deal volume and lead flow. Numbers shown as relative uplift to protect vendor commercials.

Major SaaS vendor
Active promotion turned on · 9 months of data vs. prior baseline
Monthly deal redemptions — relative uplift
Before
Multi-year baseline
Baseline
After
9 months of promotion
+120%
Monthly leads generated — relative uplift
Before
Baseline
After
+111%
Monthly redemptions
+120 % vs baseline
Monthly qualified leads
+111 % vs baseline
01

Monthly deal volume more than doubled

The same offer, the same partner programs, the same target audience — the change was activating email promotion and featured placement. Deal volume crossed +120% within the first quarter and held through month nine.

02

Qualified lead flow more than doubled too

The lead volume uplift tracks the redemption uplift closely — meaning the promotion isn't just driving short-term clicks, it's driving founders into evaluation conversations with the vendor.

03

Active promotion is the lever

The before-period was a perfectly good marketplace listing. The after-period was the same listing plus deliberate inclusion in partner email campaigns, recommendation surfaces, and category placement. The takeaway: passive listing leaves most of the value on the table.

Active promotion turned a steady trickle into a measurable channel. We've moved Proven from "marketing line item" to a tracked acquisition source we plan around.

— Vendor partnerships team, 2026
Get this for your offerActive promotion unlocks at Featured tier and above.

Free to apply — we'll book a quick call to see if you're a fit.

Step 1 — Describe your audience

Show us who you serve. We'll show you how many companies you can get in front of .

Describe the buyer profile you sell to. We'll map you to the portfolios across our 200+ partner programs that match — and show you indicative reach before you commit a cent. Final reach calibrates against your Crossbeam overlap after approval.

Stage you sell to multi-select
Pre-seed Seed Series A Series B Series C+ Growth / PE-backed
Sector multi-select
SaaS / Horizontal Fintech AI / ML Dev tools Healthtech Climate / Hardware Consumer Sales & Marketing
Geography multi-select
North America UK & Ireland Europe APAC LATAM Global
Primary buyer persona multi-select
Founder / CEO CTO / Head of Eng CFO / Finance COO / Ops CMO / Sales Legal / People
Indicative portfolio companies you can reach
~0
Portfolio companies
Pick filters to see how many portfolio companies match your buyer profile. Final reach calibrates against your Crossbeam overlap data after approval.
Across
0 matched partner programs
Partner mix
VC programs Bank programs PE programs
★Reach calculated against our network of 61,000+ portfolio companies. Exact match list shared after approval.
0 filters selected
Pick at least 2 filters to continue
Free overlap check

See which partner portfolios your customers already sit inside .

Paste a few customer domains — we'll match them against our 200+ partner portfolios and show you which VCs, banks and PE firms already have your customers in their networks. No account needed.

Proven vendor deliverables

Every approved vendor gets the full suite .

One set of deliverables — regardless of which pricing plan you choose. No tier that locks you out of the basics.

✓
Global VC-Backed Startup Marketplace Listing

Your offer is listed in Proven's global marketplace — discoverable by 61,000+ VC-backed founders across 200+ partner programs worldwide.

✓
ICP Matchmaking Analysis

We map your ideal customer profile to the VC communities where your buyers actually are. You go live only where you're relevant.

✓
Proven Deals Marketplace

Your offer is listed in the Proven Deals marketplace — actively browsed by VCs shopping tools for their portfolio companies.

✓
100+ Free-Tier VC Communities

We add you directly to every free-tier VC community that fits your ICP. No approval required on our end.

✓
Tier 1 VC Partner Introductions

ICP-matched intro requests to our 89 paying VC partners. We make the ask and manage the outreach on your behalf.

✓
Intent Data & Contact Signals

See who's engaging with your offer and get identified contact data for founders who clicked — before they convert.

✓
Deal Profile & Redemption Audit

We review your offer copy and redemption flow for friction and give you concrete recommendations before you go live.

✓
Dedicated Vendor Success Manager

A named point of contact for your account. We handle profile updates, community placements, and quarterly check-ins.

Both plans include everything above. The only question is how you prefer to pay.
Pricing

Two ways to pay. Same access.

Same deliverables either way. Flat rate or pay-per-redemption — pick the model that fits your budget and attribution setup.

Option 1 — Flat Rate
Annual Flat Rate

One predictable annual fee. No tracking links, no revenue share, no surprises.

Annual flat fee — billed once per year
No per-redemption fees

Right for you if…

  • You prefer a predictable annual budget line
  • A performance-tracking link isn't viable for your setup
  • You want full exposure without per-deal fees
  • You're a larger, established vendor with a proven offer
Option 2 — Pay for Performance
Promotional Fee
+ Pay Per Redemption

Lower entry cost. Pay a one-time promotional fee to go live, then only when portfolio founders redeem your offer.

One-time promotional fee
+ % per redemption

Right for you if…

  • You want a lower upfront commitment to get started
  • You're confident in your offer's conversion rate
  • You prefer to pay only for measurable outcomes
  • You can set up a performance-tracking link
Book a call →

Pricing is tailored to your business — we'll walk you through the right option on the call.

Free to apply — we'll walk you through the right option on the call.

What approval unlocks

Recommended by the partners founders already trust .

When the VC, bank or PE firm a buyer already listens to recommends you, conversion runs orders of magnitude above cold outbound. Approved vendors don't sit in a directory — they get carried into the recommendation flow.

Recommended, not advertised

Your offer surfaces inside the VC, bank and PE portfolios you match — when buyers are evaluating, with the trust of the partner already attached. Not a listing. A recommendation.

Active promotion: 2x+ monthly redemptions
Founders come back

33% of engaged founders return monthly. The platform isn't a one-time browse — it's a habit. Vendors that show up consistently in the right categories get repeat redemptions, not one-off clicks.

~⅓ of founders return monthly
Verified, not claimed

Every match is backed by Crossbeam-verified client overlap and six years of redemption data. No claimed logos, no fake case studies. Partners trust the recommendation because we've proved it.

Crossbeam-verified · six years of redemption data

Real questions , real answers.

If you have other questions, our team is happy to walk you through how Proven works for your specific category and ICP.

Is there any cost to apply?
No — applying is free. Tell us about your offer, or run the overlap check, and we'll book a quick call to see whether you're a fit for our VC, bank and PE partners. You only pay once you're approved and live, under whichever pricing model you choose. We review every applicant because our partners' reputation is attached to every recommendation — the curation is the product.
How does pricing work after approval?
Approved vendors get a tailored offer based on the size and quality of their verified overlap with our partner network. We work with both flat-fee subscription arrangements (predictable monthly cost with active promotion baked in) and performance / rev-share arrangements (you only pay on Crossbeam-attributed outcomes). We'll walk you through the options once you've passed the fit check — pricing is never set behind your back.
How does the rev share model actually work?
Crossbeam tracks which founders click your offer on Proven. If those founders become paying customers in your CRM within 90 days, Crossbeam shows that attribution. We invoice you quarterly: 30% of the first $50K of attributed first-year ACV per year, 25% of the next $200K, 20% above that. You see every attributed deal in your dashboard — no audits, no surprises. Requires Crossbeam click-tracking enabled and your CRM populating won/lost statuses.
Do I have to use Crossbeam?
Crossbeam is the fastest path — it's read-only, takes two minutes if you're already on it, and lets us verify overlap automatically. But if you'd prefer not to connect Crossbeam, you can upload a CSV of your client domains directly to us instead. We match it against our 200+ partner portfolios and show you the overlap. Either way, we need objective proof you serve buyers our partners care about — anyone can claim "we sell to startups." The performance-based rev share pricing is only available to vendors with Crossbeam click-to-customer attribution, but the flat subscription tiers work with either verification method.
How do you keep my client list safe?
Your client list is treated as confidential commercial data. We're SOC 2 Type II certified and GDPR compliant, with bank-level encryption at rest and in transit. The list is used only for matching against our partner portfolios — never sold, never shared with partners, never used for any other vendor. If you withdraw your application or ask us to delete it, we permanently remove the file within 7 days. Our Data Protection Policy and full Risk Assessment Policy are available on request.
How long does verification take to set up?
If you're already on Crossbeam: about 2 minutes — accept our partner invite and pick which population to share. If you're new to Crossbeam: typically 30 minutes if you can authorise your CRM yourself, longer if your CRM admin needs to grant Salesforce or HubSpot OAuth. If you'd rather skip Crossbeam, the CSV upload path is about 5 minutes — drop in a list of at least 25 client domains and we run the match on our side. You don't have to wait — submit your application now and we'll start review the moment your data is shared.
What if I'm not approved?
No cost, no harm. We'll tell you what didn't clear the bar so you can re-apply when you're ready. Most rejections are about ICP fit or insufficient client overlap — both are solvable.
Can I switch between pricing models later?
Yes — once per year, at your contract renewal. The performance model rewards vendors with strong product-market fit and high ACV; the subscription model rewards vendors with predictable budgets and growing brand recognition. Most vendors start on subscription, then move to performance once their attribution data is clean and their close rate is known.
Do banks and PE firms work the same way as VCs?
Same mechanic, different audience. Banks recommend you to their startup banking clients (often CFO/Finance buyers). PE firms recommend you to portfolio operating teams (often Ops/Tech leaders). The trust transfer is identical — and the buyer pool is far deeper.
Already with Proven?

Already on Proven, or know a VC who should be?

Two quick paths for vendors who already work with us — or who want to bring their VC into the network.

I'm already a vendor on Proven

Pop in your email and we'll send you a login link to your communities. Manage your offer, update your profile, or check your analytics.

Refer a VC and get featured

If your VC isn't on Proven yet, refer them. When they join, we'll feature you at the top of their category and credit your account for the intro.