Economic development is changing, getting more competitive, and with more investment opportunities than ever, there are more people chasing fewer leads. We look at the landscape of lead generation services and we'd like to propose an alternative way to do business development, one that's more natural, and organic and help build qualified investment leads for your economic development organization or FDI agency. We think it's time to stop wasting taxpayer money on pointless advertising, lead-generation campaigns, and cold investor outreach.
Companies that are thinking about investing in your region probably won't turn to your investment promotion agency first. They will talk to your local banks, accountants, law firms, and other service providers to understand the region first and what it has to offer. It's really important for you to build strong relationships with these service providers and prove to them you can add value to their business, so they refer you when the time is right.
As an economic development agency, it's important to build strong relationships with these service providers. By collaborating with service provider networks, you can improve the visibility of your region and prove that you can add value to their business. In turn, this will help to attract more investment to your region.
Why not invite your service providers to new potential investors, to trade shows you are attending, on trade missions, or as part of investment seminars? This will show corporate decision-makers that you understand their business and that you have their key industries in mind.
In the past, potential investors would generally rely on word-of-mouth recommendations or hire a site selector or talk to an IPA in order to do first-stage company research. However, the internet has made it easier for people to find information about products and services, as well as to read reviews from other customers.
As a result, people are now more likely to do their own research before making a purchase. In addition, the internet has also made it easier for foreign investors to reach potential suppliers and partners in their target country, resulting in an increase in direct connections to service providers and a decrease in connections to IPA and DFI agencies.
Economic development agencies must now adapt their strategies in order to attract this new type of investment.
We look at the landscape of lead generation services and we'd like to propose an alternative way to do lead generation, one that's more natural, and organic and helps build qualified investment leads for your economic development organization or FDI promotion agency.
Let's take a look at Ireland. It has been at the forefront of smart FDI thinking for many years now. They've invested in cutting-edge tools to increase FDI lead generation. This has become increasingly important in recent years as a source of economic growth and development for the country.
These days, potential FDI buyers are doing a lot of research online before they make any purchasing decisions. And that trend is only going to continue. SEO will become increasingly important for economic development organizations as they strive to make sure their properties are visible in search engine results.
It is critically important to show that you understand the industry in question and you have an ecosystem of suppliers to support those economic development goals. So if you're selling an FDI property, make sure your SEO game is strong. It could be the difference between jobs and no jobs.
FDI buyers are looking for evidence that you support their kind of industry and that you have a strong support network of service providers who have experience in their industry. You need to prove that you have an ecosystem of suppliers that understand their industry, and that can support them in their investment journey.
If you're hoping to attract FDI buyers, you need to be able to show them that you have a strong supplier ecosystem in place. They'll want to see evidence that you have experience working with companies in their industry, and that you have a network of service providers who understand their needs.
You need to prove that you can support them throughout their investment journey and that you have the infrastructure in place to help them succeed. By building a strong supplier ecosystem, you'll be able to attract the attention of FDI buyers and do a lot more lead generation and increase your chances of success.
They are relying on the old way of doing business development. We believe the only way of really understanding genuine interest from real qualified prospects is by allowing them to find you online first. They'll find you by looking for your ecosystem of suppliers, and closely knit service network of service providers. Based on these leads, you can then build personal relationships, and get one to one meetings with growing companies,
We’ll be happy to discuss how we can help you grow your business, just like we helped many other successful agencies.
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