Jun 20, 2023

Transforming Banking for Startups: The Power of Platforms

In October 2022, JP Morgan Chase & Co. officiated the launch of their new platform aimed at connecting startups with investors. Their new fundraising platform, Capital Connect, is considered a critical step toward building more founder-friendly banking systems in Silicon Valley.

The bank told Reuters that its ambition as the biggest U.S. bank by assets is to further expand into the private market by developing platforms that support and simplify critical aspects of Venture Capital success, such as the fundraising process. "We want to be the one-stop shop for all things private for servicing companies and investors of all sizes," Elanjian said in an interview with Reuters.

JP Morgan Chase & Co. isn't the only bank making this shift. As innovation and disruption reign supreme, many banks are starting to recognize that the private sector is here to stay.

Startups are the new trailblazers, but we all know how tough it can be to access startup capital to fund projects.

These ambitious entrepreneurs need financial services tailored to their unique requirements. Many of these requirements surpass the limitations of traditional banking.

In response to this evolving landscape, banks have embarked on a transformative journey, harnessing the power of platforms to offer startups unprecedented value.

In this article, we will delve into the reasons behind banks embracing platforms, their implementation strategies, and the profound benefits that platforms bring to startups in their quest for success.

Key factors influencing the shift to developing platforms for startups:

#1: Enhanced Access to Services:

Startups often need specialized services to fuel their growth. In the past, many founders struggled to receive the support or funding opportunities critical to their company' success.

Banking institutions have been super exclusive rewarding larger organizations and disregarding small businesses.

But the growth of private equity and equity crowdfunding and platforms have forced a paradigm shift enabling traditional financial institutions to reconsider previous rules and regulations.

Banks now want to offer startups a one-stop destination for a wide range of tailored financial solutions by leveraging platforms.

Much like a VC platform, these banking platforms act as centralized hubs, granting startups access to financial management tools, business insights, advisory services, and connections to relevant third-party providers.

Startups can now effortlessly navigate through a plethora of services, saving valuable time and effort.

#2: Building a Vibrant Ecosystem:

The VC platform approach to managing portfolio companies seems to be creating a positive ripple effect in the business world.

Other traditional institutions now acknowledge the importance of thinking in terms of community and ecosystems.

Collaboration, networking, and knowledge sharing is crucial to the the success rate of entrepreneurs. Banks are creating platforms that foster an ecosystem where startups, investors, mentors, and industry experts converge.

This ecosystem allows founders to connect, collaborate, and build meaningful relationships. By tapping into this network, startups can access invaluable resources, seek guidance, and potentially find investors or strategic partners. The platform becomes a catalyst for growth and opens doors to new possibilities.

#3: Empowering Technology Enablement:

Technology is the lifeblood of a startup, enabling them to scale and succeed. Banks leverage platforms to offer businesses of all sizes technology-enabled solutions that streamline their financial operations.

Cloud-based banking systems, API integrations, and open banking frameworks are just a few examples of how banks are equipping startups with the necessary tools to increase success rates.

Through seamless integration, a business can automate processes, optimize efficiency, and deliver a superior customer experience.

With technology enablement, growth companies can focus on their core competencies and rapidly accelerate their growth trajectory.

#4: Harnessing Data-driven Insights:

Banks possess a vast amount of data that, when harnessed effectively, can provide startups with a competitive edge. Platforms equipped with data analytics and artificial intelligence empower banks to offer startups personalized recommendations, benchmarking data, and market insights.

Access to valuable information empowers companies to navigate their industries with confidence and precision.

#5: Thriving on Credibility and Trust:

There's a mutually beneficial opportunity to enhance trust and credibility between banking institutions accredited investors and young companies.

The more banks invest in fundraising resources and other platforms that benefit startups, the easier it is for founders to renew their perception of banking institutions which is great for business.

On the other hand, partnering with established banks through their platforms elevates the credibility and trust associated with the startup.

That is especially the case when dealing with small businesses that are penetrating a new market.

Credibility by association is a tactic many smart businesses have employed in the past as it gives one a competitive advantage especially when raising funds or attracting investors, customers and other stakeholders.

The credibility derived from such partnerships enhances their reputation and opens doors to strategic collaborations.

The platform can serves as a symbol of trust, helping companies build a strong foundation for future success.

Strategies for Implementation:

Banks are employing various strategies to implement platforms and cater to the needs of startups effectively:

#1: Development of Proprietary Platforms:

To cater specifically to the unique needs of startups, banks are investing in the development of their own proprietary platforms. These platforms are designed from the ground up, with a deep understanding of the challenges faced by startups.

Banks collaborate closely with startup communities, industry experts, and their own internal teams to create platforms that offer a comprehensive suite of services tailored to startups.

These platforms provide startups with a seamless user experience, intuitive interfaces, and a wide range of financial tools and resources that address their specific pain points.

By developing proprietary platforms, banks ensure that startups have access to a dedicated ecosystem that caters to their needs comprehensively.

#2: Collaboration with Fintech Startups:

Many banking institutions actively monitor venture capitalists and especially fintech startups. It's evident that fintech startups have tremendous innovative capabilities and agility. This understanding has paved the way for strategic partnerships and collaborations with fintech firms to leverage these strengths.

These partnerships enable banks to tap into fintech startups' cutting-edge technologies, expertise, and specialized solutions.

By integrating these solutions into their platforms, banks enhance the value they can deliver to startups.

The collaboration ensures that startups can access the latest advancements in digital payments, blockchain technology, risk management, and artificial intelligence.

It also fosters a symbiotic relationship where banks can support fintech startups in scaling their solutions. In contrast, fintech startups can gain exposure to a broader customer base through the bank's platform.

#3: Investment in Technology Startups:

In addition to collaboration, banks are investing more money in tech startups that provide solutions relevant to the needs of growth companies.

Banks gain insights into emerging trends, technologies, and market dynamics by investing in these tech startups.

These investments also allow banks to incorporate the same innovative solutions into their platforms, enriching the services available to other businesses.

This is a smart strategy that will enable banks to stay at the forefront of technological advancements and offer startups access to state-of-the-art tools and services.

It also fosters a supportive ecosystem where banks can actively contribute to the growth and success of technology startups, creating a win-win situation for all parties involved.

#4: Collaboration with Incubators and Accelerators:

Banks are proactively engaging with startup incubators and accelerators to tap into their networks and support the growth of promising early-stage companies.

By collaborating with these startup-focused organizations, banks gain access to a pool of high-potential startups in their early stages of development.

Banks can now provide these early-stage startups with opportunities that have historically been nearly impossible to get.

Banking services that actually cater to their needs through platforms is a genius wa y to solidify lasting relationships with small businesses that could potentially turn into a unicorn.

And the collaboration goes beyond financial services, often including mentorship programs, guidance, and funding support. Banks become integral to the startup journey, offering resources and expertise to help startups thrive.

The incubators and accelerators benefit from the bank's knowledge, financial infrastructure, and industry connections, further strengthening the support system available to startups.

How a startup or small business can benefit from a bank's platform

The utilization of platforms by banks brings substantial benefits to startups. From streamlining financial operations and enhancing access to funding to providing technological enablement, and networking opportunities, these platforms empower startups to navigate the financial landscape with greater efficiency and confidence. Let's briefly dive deeper into some of these advantages.

Access to Specialized Services:

Access to specialized services is a game-changer for startups, and banking platforms are crucial in providing these services.

One of the primary advantages of utilizing a banking platform is the convenience of accessing a diverse range of specialized services in a single location.

Financial management tools offered through these platforms equip startups with the necessary resources to track and manage their finances. These tools often include budgeting software, expense-tracking systems, and financial reporting capabilities.

Startups can easily monitor their revenue, expenses, and cash flow, gaining valuable insights into their financial health. With access to these tools within the banking platform, startups can streamline their financial management processes, saving time and effort that would otherwise be spent on manual record-keeping and analysis.

Payment processing solutions integrated into banking platforms enable startups to accept payments from customers seamlessly.

These solutions often support various payment methods, including credit cards, online fund transfers, and mobile payments.

By leveraging these payment processing services, startups can offer their customers convenient and secure payment options, enhancing the overall customer experience.

Moreover, integrating payment processing within the platform simplifies reconciliation and improves startup cash flow management, eliminating the need for separate payment processing systems.


Cash flow management software available on banking platforms empowers startups to gain better control over their cash inflows and outflows. Startups can monitor payment due dates, track outstanding invoices, and automate reminders for late payments.

This functionality enables startups to optimize their cash flow, ensuring timely payments and improved financial stability. By leveraging cash flow management tools within the platform, startups can avoid cash flow gaps, make informed investment decisions, and plan for future growth.

Advisory services provided through banking platforms offer startups access to professional guidance and expertise. These services may include financial planning, risk assessment, and strategic advisory. Startups can leverage the knowledge and experience of financial experts to gain insights into market trends, regulatory compliance, and investment strategies.

The advisory services available on banking platforms can serve as a valuable resource for startups, especially for those navigating complex financial landscapes or seeking guidance on scaling their operations.

Overall, access to specialized services through banking platforms simplifies and enhances various aspects of financial management for startups. By consolidating these services in one place, startups can save time, reduce administrative burdens, and focus more on their core business activities.

The streamlined access to financial management tools, payment processing solutions, cash flow management software, and advisory services enables startups to optimize their operations, make informed financial decisions, and foster sustainable growth.

Networking and collaboration opportunities

Networking and collaboration opportunities facilitated by banking platforms create a vibrant ecosystem for startups, connecting them with diverse stakeholders and fostering a culture of innovation and collaboration.

These platforms serve as virtual meeting places where startups can engage with fellow entrepreneurs, investors, mentors, and industry experts, unleashing a multitude of benefits.

By participating in the platform's networking activities, entrepreneurs gain access to a community of like-minded individuals facing similar challenges and pursuing similar goals. This networking environment allows startups to share experiences, exchange ideas, and learn from one another.

Startups can engage in discussions, ask questions, and seek advice from peers who may have encountered similar obstacles or found innovative solutions.

Similar to a VC platform, the knowledge-sharing aspect of the platform's ecosystem fosters a supportive environment where startups can learn from each other's successes and failures, accelerating their learning curve and reducing the risks associated with entrepreneurship.

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The networking opportunities offered by banking platforms also extend to investors actively seeking promising startups to invest in. Startups can connect with potential investors, present their business models, and pitch their ideas.

These interactions provide startups with valuable exposure and access to funding opportunities. The direct connection with investors eliminates some of the barriers traditionally associated with fundraising, making it more efficient and accessible for startups.

Mentorship is another crucial aspect of the networking and collaboration opportunities offered by banking platforms.

Many platforms provide access to a pool of experienced mentors who can guide startups through various aspects of their journey. These mentors may provide expertise in areas such as finance, marketing, operations, or legal matters.

Startups can leverage this mentorship to gain insights, receive feedback, and obtain valuable advice from industry veterans.

Furthermore, the collaborative nature of the platform's ecosystem encourages partnerships and collaborations between startups. Startups with complementary skills or offerings can find opportunities to collaborate on projects, share resources, or develop joint ventures.

Technological enablement

Technological enablement provided by banking platforms empowers startups to leverage cutting-edge solutions and maximize operational efficiency.

These platforms offer a range of technology-enabled features and capabilities that help startups streamline their processes, enhance customer experiences, and drive growth.

Cloud-based banking systems are a key component of technological enablement. By leveraging cloud infrastructure, startups can access banking services and data securely and conveniently. Cloud-based platforms eliminate the need for extensive on-premises infrastructure and offer scalability, flexibility, and cost-effectiveness.

Using various devices, startups can access their financial information and banking services from anywhere, anytime. This mobility and accessibility enable startups to manage their financial operations on the go, facilitating remote work and agile business practices.

Open APIs (Application Programming Interfaces) are another crucial technological feature offered by banking platforms. APIs allow startups to integrate banking services directly into their own platforms, applications, or systems.

This integration simplifies workflows and enhances the overall customer experience. For example, startups can embed payment processing functionalities seamlessly within their e-commerce platforms or mobile applications, providing customers with a smooth and secure payment experience.

By integrating banking services via APIs, startups can offer a cohesive and integrated solution, reducing manual processes, eliminating data silos, and optimizing operational efficiency.

Integration capabilities provided by banking platforms enable startups to connect and synchronize their financial data with other tools and software they use. Startups can integrate banking services with accounting software, expense management systems, or analytics platforms.

This integration streamlines data flow and automates processes, reducing manual data entry and minimizing the risk of errors. For example, transactions recorded in the banking platform can be automatically synced with the company's accounting software, ensuring accurate and up-to-date financial records.

This integration capability enables startups to gain a holistic view of their financial information, improve data accuracy, and generate actionable insights for better decision-making.

Technological enablement through banking platforms also extends to advanced security measures.

These platforms prioritize data protection and employ robust security protocols to safeguard sensitive financial information.

Businesses can benefit from the platform's secure infrastructure, encryption standards, and fraud detection mechanisms. That way, the business owner can focus on their core activities without worrying about the intricacies of data security, ensuring the trust and confidence of their customers.


For a business looking to start raising money it might be time to re-consider your relationship with banking institutions.

In recent years we've witnessed the rewards crowdfunding can bring to a business that struggles to raise money in the traditional sense. And historically speaking, banks were not the right option for entrepreneurs but things are shifting.

The banking industry is undergoing a remarkable revolution, propelled by the embrace of platforms. In this transformative era, banks are adapting to startups' dynamic needs and going beyond by creating ecosystems that unlock a world of possibilities.

These platforms are the gateway to a realm where startups can access tailored financial solutions, raise money, ignite collaborations, harness the power of technology, and make data-driven decisions that propel their growth.

But it doesn't stop there. The magic of platforms lies in their ability to unleash technology's true potential.

It's a game-changer that propels startups into the forefront of digital disruption and positions them as industry leaders.

Together, banks and startups forge a powerful alliance that propels innovation, drives economic growth, and shapes the future of industries. It's a thrilling journey where startups can thrive, achieve their goals, and make a lasting impact.

The era of platforms has arrived, and startups are poised to seize the opportunities that lie within.

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Written by
Team GetProven
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