Aug 16, 2023

Platform Banking: Beginner mistakes to avoid (what to do instead)

In the world of business, leverage is everything. The more leverage one has, the likelier their chances of surviving market fluctuations and shifting consumer behavior.

Conversely, the less leverage there is, the more vulnerable the business will be against competition and market shifts. Banking institutions are quickly finding themselves at a loss with hardly any leverage against the financial evolution currently underway.

Attracting and retaining the loyalty and business of their entrepreneurial customer base has become a huge feat and may sometimes feel like a lost battle, given how quickly startups jump ship to sign up for the latest fintech brand that promises greater convenience and more holistic solutions.

But all hope is not lost for traditional financial institutions that want to embrace digital transformation.

Introducing platform banking...

Imagine an ecosystem where entrepreneurs can seamlessly access a diverse range of financial services through a unified platform, propelling their businesses forward with unmatched agility and convenience. This is the power of platform banking. Investing in these digital banking platforms promises great benefits for both the institution and the customers banking at your facility.

Platform banking represents a paradigm shift, transcending traditional banking models. It's about leveraging cutting-edge technology to create a collaborative ecosystem that empowers entrepreneurs and startups. By embracing this transformative approach, you can revolutionize how banking services are accessed, delivered, and experienced.

As trailblazers in the banking industry, your investment in platform banking will catalyze economic growth and solidify your institution's reputation as a catalyst for innovation. The possibilities are endless, but as with all opportunities, there are pitfalls that could risk the success of making this investment.

We're exploring a handful of the primary missteps you must avoid should you desire to transform your bank into a thriving ecosystem catering to the needs of the modern consumer profitably.
đź’ˇRecommended Read: 10 Reasons marketplace banking platforms are gaining traction

9 Mistakes to avoid when expanding your core banking solution to integrate the platform banking model:

Incorporating a comprehensive and entrepreneur-centric approach that draws a larger portion of this demographic to your bank can yield substantial benefits. However, it's crucial to be mindful of potential blind spots to safeguard your institution's long-standing reputation during digital transformation.

After all, trust is a critical factor in the financial industry. Your customers must feel that they can trust you with their money, data, and enterprises. So what are some of the pitfalls that may get in the way of or tarnish that trust?

#1: Inadequate Security Measures: 

Security breaches in platform banking can have severe consequences, including financial losses and reputational damage.

This is one of the main reasons we're seeing slow adaptation to this banking model because, let's face it, it's a lot more work to keep data safe and customers feel secure when operating a platform with third-party vendors. And unlike the marketplace banking model, this platform includes larger volumes of transactions and vendors that aren't necessarily curated.

What to do:

To help mitigate the risks associated with this move, implement end-to-end encryption, multi-factor authentication (MFA), and intrusion detection systems to safeguard sensitive data. Regularly update security protocols and conduct thorough security audits to identify and address vulnerabilities.

Establish stringent vendor due diligence procedures. Require vendors to adhere to industry-standard security measures and compliance with data protection regulations.

In addition, prioritize educating your entrepreneur customers about security best practices. Provide resources, tutorials, and tips on how they can protect their accounts and data while using your platform. Educated customers are more likely to follow secure practices, contributing to the overall safety of the platform.

Remember, security is not a one-time task but an ongoing commitment. Stay vigilant and proactive in addressing security concerns as they evolve, and communicate transparently with your customers about the measures you're taking to keep their financial information secure.

#2: Insufficient User Education: 

Customers may struggle to navigate your platform without proper user education, leading to errors and frustration. Provide user-friendly documentation, video tutorials, and tooltips to guide users through various processes. Establish a responsive customer support system to address user inquiries promptly.

What to do:

Consider offering personalized onboarding sessions for new entrepreneurs joining your platform. These sessions could cover the platform's features, functionality, and best practices for utilizing its offerings effectively.

The more educated and aware your customers feel regarding your core digital banking services and solutions, available financial products from partners, and any other digital solutions you may offer, the more likely they are to utilize and appreciate the efforts your organization has made.

Additionally, gather feedback from users about areas of confusion or challenges they encounter while using the platform. Use this feedback to continuously improve your educational materials and refine the platform's user experience

#3: Ignoring Privacy Concerns:

Mishandling user data can lead to privacy breaches and damage your reputation. Clearly communicate your data collection practices, use cases, and retention policies in a comprehensive privacy policy.

What to do:

Implement data anonymization and give users control over their data through consent management tools.

Transparency is vital when it comes to data privacy. Your privacy policy should be written in simple language, accessible, and easy to understand.

Explain how data is collected, processed, and shared within your platform's ecosystem. Highlight your commitment to protecting user information and complying with relevant data protection regulations.

Incorporate features that enable users to review and manage their data-sharing preferences. Consent management tools allow entrepreneurs to choose which data they're comfortable sharing and with whom. Providing granular control over data sharing instills confidence in users, assuring them that their personal and business information is handled responsibly.

Regularly audit your data handling practices to ensure compliance with data protection regulations and to identify potential vulnerabilities.

Conduct thorough assessments of third-party vendors' data security measures before integrating their services into your platform. Address any privacy concerns promptly and transparently, demonstrating your dedication to safeguarding user data.

#4: Neglecting Mobile Optimization:

Mobile optimization is essential, given the prevalence of mobile device usage. Entrepreneurs are often on the move, managing their businesses from their smartphones or tablets. If your platform is not optimized for mobile use, you risk frustrating users with slow loading times, distorted layouts, and difficult navigation.

What to do:

Invest in a dedicated mobile app for your platform, if feasible. Apps provide a more tailored and streamlined experience, allowing users to access their accounts with just a few taps. Ensure that the app offers all the key features available on the desktop version, maintaining the same level of functionality and security.

Regularly update the mobile app to incorporate new features and improvements based on user feedback. Monitor app performance and user reviews to identify areas for enhancement and promptly address any issues.

In the fast-paced world of entrepreneurship, providing a seamless mobile experience can make your platform more attractive and user-friendly. Mobile optimization boosts customer engagement and reflects your commitment to keeping up with technological trends and meeting the evolving needs of your entrepreneurial customers.

#5: Overlooking Scalability:

As user demand grows, your platform must handle increased traffic without performance degradation.

Entrepreneur customers are the lifeblood of your platform, and as its popularity grows, so will the user base. If your platform is unprepared for scalability, it could lead to slow response times, crashes, and a poor user experience—ultimately driving users away.

What to do:

To ensure seamless performance during periods of high traffic, consider adopting a cloud-based infrastructure. Cloud services provide your clients with the flexibility to scale up or down as needed without the limitations of traditional hardware-based setups. This agility allows your platform to accommodate traffic spikes without compromising speed and reliability.

Conduct regular load testing to simulate various levels of user activity and identify potential performance bottlenecks.

Analyze the results to optimize your platform's architecture, database queries, and caching mechanisms. Regular updates and enhancements will keep your platform agile and capable of handling increasing demands.

#6: Rushed Development:

Rushing development can lead to subpar functionality, user experience, and security flaws.

While the urge to launch quickly and capture the market is understandable, hasty development can result in a host of problems. Bugs, glitches, and usability issues can tarnish the reputation of your platform and frustrate entrepreneur customers who are relying on your services for their businesses.

What to do:

To avoid this, allocate ample time for the development and testing phases. Rigorous testing is essential to identify and rectify any vulnerabilities, ensuring a smooth and secure user experience. Load testing, in particular, is crucial to determine how well your platform handles varying levels of user activity.

Engage beta testers from your target audience—entrepreneurs—to provide real-world feedback. Their insights can shed light on areas that might need improvement, helping you catch and address issues before a widespread launch.

After the initial release, embrace an iterative approach. Continuously gather user feedback and implement updates that enhance usability, performance, and security. This ongoing cycle of improvement demonstrates your commitment to delivering a top-tier digital banking platform that meets the evolving needs of entrepreneurial customers.

đź’ˇRecommended Read: What is the platform economy, and why should banking execs care?

#7: Lack of Regulatory Compliance: 

Ignoring regulatory requirements can result in legal penalties and a loss of trust from both users and authorities.

The finance industry is heavily regulated to safeguard both customers and the financial system as a whole. Failing to comply with these regulations can result in hefty fines and erode the confidence of entrepreneur customers who trust your banking platform with their sensitive financial data.

To navigate this challenge:

  1. Stay informed about the evolving landscape of financial regulations.
  2. Monitor changes in laws related to data privacy, anti-money laundering (AML), Know Your Customer (KYC) requirements, and more.
  3. Establish a compliance team or partner with legal experts specializing in financial regulations to ensure your platform's adherence.

Develop a robust compliance strategy that covers various aspects, such as data protection, risk assessment, and fraud prevention. Implement robust identity verification processes to authenticate user identities and prevent unauthorized access core banking system. Transaction monitoring mechanisms can help identify and flag suspicious activities, ensuring compliance with AML regulations.

Regularly audit your platform's compliance measures to ensure they remain effective and up to date. This mitigates legal risks and reinforces your bank's reputation as a responsible and trustworthy financial institution.

#8: Inadequate Integration Planning:

Poor integration with an existing core banking system can lead to data inconsistencies and operational inefficiencies. Traditional banks tend to be extremely complex, which means the banking platform should be carefully developed and integrated into the core banking systems with utmost care.

Inadequate integration planning can result in data silos, errors in transactions, and disjointed customer experiences.

What to do:

To prevent these issues, formulate a robust integration strategy from the outset.

Start by evaluating your bank's current systems and core banking solutions to identify areas that need integration. Map out the data flows and touchpoints between your platform and existing banking tools. This will help you pinpoint potential challenges and design solutions for smooth data synchronization.

Leverage well-documented APIs (Application Programming Interfaces) to facilitate seamless communication between different systems. APIs allow data to flow securely between platforms, maintaining data consistency and accuracy.

Ensure that APIs are designed for scalability and flexibility, as your platform's offerings and user base might expand over time. For more complex integrations, consider third-party solutions that specialize in integration services.

These providers can offer expertise and tools to bridge the gap between your platform and your institution's core banking software. Collaboration with such experts can streamline the integration process and minimize disruptions.

Prioritize thorough testing before going live. Simulate various scenarios to ensure that data is transferred accurately and that transactions occur seamlessly between your platform and existing systems. This testing phase allows you to identify and rectify any integration issues before they impact users.

Investing time and resources into integration planning ensures that your platform banking system becomes an integral part of your bank's operations.

A well-executed integration strategy promotes operational efficiency, data accuracy, and a cohesive user experience, fostering trust and satisfaction among your entrepreneur customers.

#9: Not Monitoring and Analyzing Data:

Data is a valuable asset in the digital age that can guide your platform's growth and evolution. Neglecting to monitor and analyze user data means missing out on opportunities to refine your services and tailor them to the needs of your entrepreneur customers.

What to do:

Implementing advanced analytics tools allows you to collect and analyze valuable information about how users interact with your platform. Track metrics such as user engagement, time spent on various features, conversion rates, and user demographics. These insights can help you identify trends, pain points, and areas where your platform excels.

Regularly reviewing data analytics is crucial for making informed decisions. Analyze patterns and trends to understand how users navigate your platform and which services are most utilized. Are users dropping off at a certain point in the customer journey? Are there specific features that receive positive feedback? Use this information to refine your platform's design and functionality.

A final thought...

The evolution to become a digital bank isn't just about offering services; it's about fostering an ecosystem that empowers entrepreneurs with the tools they need to thrive. Each step, from robust security measures to personalized user education, from seamless mobile optimization to diligent regulatory compliance, contributes to the foundation of trust and reliability.

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Team GetProven
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